The region Lago Maggiore offers a rich programme of cultural and traditional events all year round. Among the most important ones are the International Film Festival of Locarno, the New Orleans Jazz Festival in Ascona, Moon & Stars in Locarno and the exhibition "Camelie a Locarno". The symbol of Locarno is the flower "Camelia". While you are visiting, take the chance to explore the New Camelias Park of Locarno.

Ascona is often called the Pearl of the Lake Maggiore" for its cultural heritage as well as for its touristic possibilities. It is situated near the delta of the river Maggia, on the shore of a splendid and sunny bay. This unique position, together with a wide variety of landscapes, its mediterranean climate, its touristic tradition and the wellknown hospitality of the Ticinese people, make Ascona a famous holiday resort, because it is the most ideally located holiday resort on the Lake Maggiore and has a wide choice of hotels including a dozen of luxury class.
While visiting Ascona, enjoy sitting in one of the many cafés in the sunshine, drinking an espresso or just take a splendid walk along the lake and enjoy the magical view of the natural bay.